--- Paradigm Shift in television broadcasting system
Since 2007, ATV and TVB commenced broadcasting in both digital and analog format, and now ATV and TVB achieved more than 70% digital coverage. If you are still using an a traditional analog TV set, and you want to watch digital programming, what should you do?
You may buy some TV sets that have been marked "HDTV Ready", or simply buy a digital-to-analog converter box to connect your old TV to watch. But whether or not you like digital programming, and whatever decision you made, the tentative target to switch off analog broadcasting will be at 2012. So the analog TV will become a thing of the past anyway.
You may buy some TV sets that have been marked "HDTV Ready", or simply buy a digital-to-analog converter box to connect your old TV to watch. But whether or not you like digital programming, and whatever decision you made, the tentative target to switch off analog broadcasting will be at 2012. So the analog TV will become a thing of the past anyway.
The above is an example that happens in Hong Kong, my home. Because of ever-increasing technological advancement in the modern age, television industry has entered into the Digital era.
In fact, conversion from analog to digital broadcasting is an international topic on the world wide electronics marketplace. Analogue will be replaced by digital broadcasting, providing the Internet connection, interactive programs, and many more channels. However, this paradigm shift in the television industry has caused a lot problems, such as analog switch-off difficulties, technical limitation, environmental issues, and low consumer confidence.
In fact, conversion from analog to digital broadcasting is an international topic on the world wide electronics marketplace. Analogue will be replaced by digital broadcasting, providing the Internet connection, interactive programs, and many more channels. However, this paradigm shift in the television industry has caused a lot problems, such as analog switch-off difficulties, technical limitation, environmental issues, and low consumer confidence.
The television companies will face a new challenge of introducing this new technology to its current and future customers. They need to find the new place in the market to gain full advantage of Digital TV.
Frederick
References
- Chronology of DTV in Hong Kong. Publication date - 22 January 2010. http://www.digitaltv.gov.hk. Retrieved 6 February 2011.
- Frequently Asked Questions. Publication date - unknown. http://www.dtv.gov. Retrieved 6 February 2011.
thanks for your view about the TV broadcasting technology change. a couple of typos (grammatical mistakes, e.g., an digital age? an traditional analogy)
ReplyDeleteWhat is the rationale behind for the change? Business growth? Or spur up more consumption?
You may relate it to the advancement of mobile phone ... are they similar?
thanks for your corrections. It should be a digital age, a traditional analog ....
ReplyDelete-Frederick
But how does it relate to what you learnt in chapter 1? can you be more specific about what you learnt? maybe you tell me more about your individual on the issue, please.
ReplyDeleteAs I said, the conversion from analog to digital broadcasting (digitization of TV signals) is a paradigm shift in television industry. The main rationale of the shift is caused by the ever-increasing technological advancement.
ReplyDeleteI mean, originally technology development has made this great change. TV can use ‘computer language’ --- thanks to the rapid development of computer technology. But in case of Hong Kong, I think one of the reasons is the organizational adaptation to change.
Global companies have been very concerned with any change (e.g. technological, political, and social) because of globalization. The situation where digital television technology is gradually developed by more and more television companies all over the world, it will pressure Hong Kong television companies to change. In order to survive and take the new competitive advantage, TVB and ATV develop digital broadcasting. They managed to advertise the high-definition television in order to encourage people to use it.